Two design icons, a unique celebration

We are thrilled to share that on Wednesday, February 5th, 2025, an exclusive event took place at the USM showroom in Paris, celebrating the 60th anniversary of two icons that have left an indelible mark on the world of design: the Brionvega radiofonografo, designed by Achille and Pier Giacomo Castiglioni, and the USM Haller modular furniture system, created by Paul Schärer and Fritz Haller.

The Brionvega radiofonografo: A Timeless Masterpiece

Designed by the Castiglioni brothers in 1965, the Brionvega radiofonografo is a modern icon that seamlessly blends functionality and aesthetics in an innovative, timeless design. Its clean, futuristic lines have made it a design masterpiece, admired for its ability to combine beauty and practicality. Even today, this extraordinary piece continues to inspire designers and enthusiasts worldwide.

The USM Haller Modular System: Engineering Perfection

Conceived by Paul Schärer and Fritz Haller in 1965, the USM Haller system is another example of timeless design that has transformed the way we envision interior spaces. With its remarkable modularity and versatility, USM Haller has enabled customized solutions for any environment, representing a groundbreaking innovation in the world of furniture. Thanks to its functionality and durability, this product continues to be a top choice in any setting.

Design That Stands the Test of Time

Both the Brionvega radiofonografo and the USM Haller system are expressions of a design that never goes out of style. Created as futuristic products, they each marked a true revolution in their respective categories. Today, 60 years after their inception, they are far from obsolete—they remain contemporary and highly sought after.

The event brought together journalists and industry professionals to celebrate the timeless beauty of design.
We sincerely want to thank everyone who joined us for this unforgettable celebration. Your presence helped make this event a true success. Until the next occasion to continue celebrating the design that makes history.

To celebrate their anniversary, these two timeless icons are exhibited
together in the heart of our USM showroom in Paris:
23, rue de Bourgogne – Paris 7e
Monday to Saturday: 10 a.m. to 6:30 p.m.
Until March 5, 2025